Burton Guster
Pharmaceutical Sales Rep · Psychic Sidekick · Grammar Enthusiast
Hello. My name is Burton Guster — though you may know me by one of my many professional aliases,
including but not limited to Lavender Gooms, Magic Head, and Gus T.T. Showbiz. I am a highly accomplished
pharmaceutical sales representative at Central Coast Pharmaceuticals, and when the situation calls for it,
I also serve as the indispensable backbone of Psych — a psychic detective agency based in Santa Barbara,
California, and yes, that Psych, as seen on USA Network. My extraordinary olfactory ability, known
among colleagues as the Super Sniffer, has proven critical to solving cases that the SBPD simply could not
crack on their own. When I am not on the clock, you will find me enjoying a plate of jerk chicken, perfecting
the Blackapella setlist, or cruising the streets of Santa Barbara in the Blueberry with the windows down.
You know that's right.
"I'm Nobody's Pawn Shawn. I'm a Queen!"— Burton Guster
For those unfamiliar with my extensive résumé, the table below summarizes the key facts. I encourage you to read it carefully, because I will not be repeating myself — unlike some people I know who say the same things in slightly different voices and call it psychic vision.
| Attribute | Details |
|---|---|
| Full Name | Burton Guster |
| Known Aliases | Gus, Lavender Gooms, Magic Head, Ovaltine Jenkins, Ghee Buttersnaps, Gus T.T. Showbiz |
| Occupation | Pharmaceutical Sales Rep; Psychic Detective (consultant) |
| Special Ability | Super Sniffer — can identify substances, emotions, and crimes by scent |
| Best Friend | Shawn Spencer (for better or worse) |
| Vehicle | Toyota Echo, nicknamed "The Blueberry" |
| Weaknesses | Blood, heights, flying on planes, and horror films |
| Signature Move | The nose flick — his self-described "battle cry" when approaching someone |
People often ask how I manage to maintain a full-time career in pharmaceutical sales while simultaneously consulting for the Santa Barbara Police Department. The answer is discipline, professionalism, and a very strong boundary policy regarding Shawn Spencer calling me during business hours. Below is a typical week in my life — organized, structured, and absolutely not derailed by whatever scheme Shawn has cooked up by Tuesday.
| Day / Time | Activity | Location | Notes |
|---|---|---|---|
| Weekdays | Pharmaceutical Sales Rep | Central Coast Pharmaceuticals | Do NOT let Shawn call me at work |
| As needed (most days, if I'm honest) | Active Psych Case Investigation | Crime scenes, SBPD, various Santa Barbara locations | Cases do not wrap up in two hours regardless of what Shawn thinks |
| Evenings | Case Research & Pharmaceutical Study | Home | Someone has to do the actual work |
| Thursdays | Smooth R&B Appreciation Hour | The Blueberry | No Shawn allowed unless he can name the artist |
| Weekends | Pharmaceutical Continuing Education | Online / Santa Barbara Library | Maintaining my license, unlike some people |
The internet is a vast and sometimes suspicious place — much like a crime scene. Below are three websites I find credible, useful, and worth your time. I have personally vetted each one. Shawn has not.
A thorough and mostly accurate biography of Burton Guster. I am choosing to believe the authors treated this entry with the respect it deserves.
USA Network's dedicated Psych hub — articles, cast updates, episode rankings, behind-the-scenes stories, and the latest news on movies and potential crossovers. A solid first stop for any serious fan.
Eight seasons, two movies, and a legacy. IMDB has all the details on the cast, episodes, and ratings of the greatest procedural comedy ever made.
If you have never seen Psych, I genuinely feel sorry for you — but it is not too late. Below are four clips that I believe capture the essence of the show and, more importantly, the essence of Burton Guster. Watch all four. Take notes. You will not regret it.